Expand your restaurant's digital marketing with these trendsExpand your restaurant's digital marketing with these trends

As a foodservice marketer, you know it's no longer good enough to create on-point digital ad campaigns and hope they drive foot traffic to your physical locations—you also have to show measurable results for reach and engagement and use the data to optimize your ad spend.

Savvy marketers are solving these challenges with location-based data tools that measure paid digital campaigns and deliver specific and actionable insights that optimize ad strategies and improve return on spend. Here’s how you can, too.

Optimizing data, enhancing ad efforts

As marketers for chain and multi-unit operators, you’re likely already collecting a ton of data about your customers from POS systems, mobile apps, websites, and more. You know the more data you have...