Grow your digital footprint through these trendsGrow your digital footprint through these trends

While today’s disparate demands are pulling restaurants in many different directions, most restaurant operators know they need to move toward digital transformation to remain relevant. And yet, the majority of operators are still putting digital improvements on the back burner.

According to Salesforce, 57% of consumers find it “absolutely critical or very important” that the companies they buy from be innovative, while the NDP Group reports that in 2022 most restaurants are still only moderately digital, generating just 15% of sales through digital channels.

While the reasons for digital delay are understandable, the consequences for brands that hesitate are significant—consumers' digital needs are going unmet, and dollars are being left ...