Hellmann’s, aka Best Foods west of the Rockies, has teamed up with Chef Matty Matheson to get real about mayo. The “Real Talk with Matty” foodservice campaign kicks off in June with recipe content and a video series in which Chef Matty and guest chefs get real about why Hellmann's is the ONLY choice when it comes to their recipes (and their reputations).
“Pairing up with Hellmann’s was a no-brainer,” said Matty Matheson, chef and restaurateur. “I’ve worked in many kitchens around the world and opened a handful of restaurants, but one of the consistent staple ingredients I use is Hellmann’s. It’s versatile, its quality, it's thick and creamy. Slather it on any sandwich, make a couple of dips, a couple of spreads, a couple of sauces, toss it up in a salad, it won’t break. It’s the best mayo hands down; it’s delicious. It’s been my go-to since day one.”
To showcase the versatility and performance of Hellmann’s, Matty developed a custom recipe for operators for a Blackened Shrimp Salad Melt with Zip Zip Sauce featuring Hellmann’s. The blackened shrimp is chopped and tossed with Zip Zip sauce featuring Hellmann’s Mayo, pickled jalapeños, onions, and lemon juice, and then sandwiched between two slices of Monterey Jack cheese on sliced bread. The outer slices of bread get a thin coating of Hellmann’s Mayo before being placed in a preheated pan, mayo-side down, for a perfectly crisp Blackened Shrimp Salad Melt sandwich.
“We are excited to be working with Chef Matty Matheson to demonstrate why Hellmann’s is the preferred choice among chefs and operators,” said Brandon Collins, corporate executive chef at Unilever Food Solutions. “As someone who often uses mayo in his recipes and has even referred to himself as a ‘Hellmann’s guy’ in the past, Matty Matheson and Hellmann’s felt like a natural partnership. We had a lot of fun collaborating with Matty on the Real Talk video series, which brings the campaign to life and showcases the versatility, flavor and performance of Hellmann’s.”
Real Talk with Matty
Hellmann’s invited guest chefs into the kitchen with Chef Matty Matheson to share recipes and hacks in an online culinary series, “Real Talk with Matty.” The videos feature Matty and guest chefs preparing a notable recipe while discussing why Hellmann's is an absolutely essential ingredient to consistently deliver superior flavor and performance while also having a positive impact on an operator's menu and bottom line.
In the series, Chef Mike Morales of Sunda, a modern Asian restaurant with locations in Chicago, Nashville and Tampa, prepares his signature Tiger Shrimp Tempura with candied walnuts, frisée and creamy honey aioli. Chef Dan Moody of Mia Francesca, an Italian restaurant with multiple locations, also joined the series to share his recipe for Grilled Maitake Mushrooms with Bagna Cauda. Both chefs noted they use only Hellmann’s due to its thick and creamy consistency, its superior binding and the fact that it complements the delicate flavors within their recipes.
Chef Matty paired up with Unilever’s Chef Collins to highlight Hellmann’s “hacks” in a variety of applications, from marinating chicken skewers to crafting instant aioli variations. The hacks show chefs how to further build upon the versatility of Hellmann’s and use an ingredient they already have to improve upon other dishes in ways they may not have thought of before. The chefs share labor-saving tips for making creamier dips and sauces in large batches that don’t break when blended, and marinades for enhanced moisture retention and ideal browning. They even share some surprising hacks, like creamy frosting and cookies made with … Hellmann’s!
There's a reason why chefs prefer Hellmann’s. Whether it’s building the ultimate burger, stirring up a signature sauce or crafting the perfect potato salad, Hellmann’s provides superior flavor and performance along with the kind of guest satisfaction that only comes from a known and trusted brand. Hellmann’s Mayo is available in a variety of formats, including Real, Light, Extra Heavy, Vegan and Spicy, as well as a variety of sizes, including 1-gallon and 4-gallon, to meet operator needs. To learn more about Hellmann’s, visit www.unileverfoodsolutions.us.
About Unilever Food Solutions
Unilever Food Solutions is the B2B foodservice division of Unilever. We provide world-renowned culinary expertise through food brands such as Knorr Professional and Hellmann's. Everything we do is focused on making operators' lives a little easier. We aim to inspire not only through our products but through training and tools that can help business run smoothly. Our extensive span of solutions helps to grow our customers' businesses while offering their consumers joyful, trusted and sustainable experiences. Find out more at ufs.com.