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Keeping up with today’s coffee consumersKeeping up with today’s coffee consumers
The challenges of the modern foodservice environment call for advanced solutions, including technologies that provide speed of service and a better experience for both employees customers. As described in this series, that includes solutions that drive sales and efficiency in the coffee category. In addition, both coffee customers and foodservice operators appreciate the numerous benefits that fresh coffee provides over coffee concentrates. And it’s not just hot coffee that customers are clamoring for: Cold coffee has become the go-to, anytime beverage for an increasing number of consumers.
November 28, 2024
1 Min Read
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Consumers embrace the cold comforts of iced coffee
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Coffee has become much more than a morning pick-me-up, especially among young consumers who enjoy specialty coffee beverages at any time of the day.
This trend has helped drive the emergence of cold coffee as—pardon the pun—the hottest thing brewing in the foodservice coffee arena. Cold specialty coffee drinks such as cold brew, iced lattes, iced mochas and more have become a powerful force driving growth in the category overall.
According to Project Café USA, 2024, a report from World Coffee Portal, 79% of consumers under age 35 typically purchase an iced coffee beverage at least once per week. The survey of more than 5,000 coffee shop customers also found that daily consumption of cold coffee increased 8% du...
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