Reimagine your holiday menu with the power of plant-basedReimagine your holiday menu with the power of plant-based

Wait, did someone say traffic was up during late afternoon and overnight hours—more familiarly known in the industry as snack dayparts? In fact, they did, NPD Group’s tracking of consumer restaurant use identifying it as a welcome bright spot in a landscape that has seen two years of mostly stalled growth. From 3 p.m. to 5 p.m. and 9 p.m. to 5 a.m. are sweet spots for snacking with both timespans seeing traffic increases of several percentage points. Part of it is consumers’ predilection to eat whenever the urge hits with pandemic-influenced habits also contributing. Work, school, and commuting schedules remain fluid and so, too, does what used to be fairly predictable dining times and habits.

At the same time, interest in plant-based me...