Secrets to satisfying today’s plant-based tastesSecrets to satisfying today’s plant-based tastes

Are consumers losing interest in plant-based meats? Some plant-based meat manufacturers have reported sales declining, while others have reported sales increasing. Many factors go into meat-free product sales, including a recent rise in plant-based chicken sales and more consumers purchasing frozen over refrigerated products.¹ 

Consumers, however, have not lost interest in plant-based foods. In fact, 62%, or 79 million households in the United States, bought plant-based products in 2021, a growth of 6% over 2020. The fastest-growing plant-based food categories, according to the Plant Based Foods Association, are currently eggs, ready-to-drink beverages, and creamer. The leading categories continue to be milk and meat.²

A hefty 71% of the ...