Casual-dining chains with a strong value message and all kinds of restaurants that are perceived as offering “real food” rank higher with consumers than do those seen as falling short in both areas, two recent studies...
Sales have grown 36 percent during the past four years at Baker Bros., and to maintain that pace and keep customer traffic up, the 16-unit fast-casual deli chain is trying something it’s never done: e-mail...
As cash-strapped diners clamor for meal deals, they still crave quality, so restaurant chains intent on proving their products’ superiority are promoting the results of taste tests in new marketing campaigns.Dunkin’...
OAK BROOK Ill. McDonald’s Corp. rolls out radically different packaging worldwide, it joins other restaurant chains that have incorporated stronger food and nutrition messages in their marketing. ...
I’d like to amend the cliché that “everybody talks about the weather, but no one does anything about it” with the following: “Panera Bread Co. is trying its best, though.” It would be fun to write...
A5-story-tall taco looms over motorists as they travel a busy freeway in Los Angeles, an example of how a few restaurant chains are growing more innovative with outdoor marketing campaigns to generate buzz for their...
With sales of video games reaching near-parity with movie box-office revenues, restaurant chains are steadily increasing their brand presence in games as marketers in all industries boost their spending on gaming tie...
Ed Tinsley III, owner of the 19-unit K-Bob’s Steakhouse chain based in Santa Fe, N.M., is making a second attempt to win a seat in the U.S. House of Representatives, running as the Republican nominee in...
Consumers generally appreciate whimsical, election-theme promotions, but the Daily Grill chain was forced to cancel its new “Cast Your Vote Now” campaign abruptly after hearing from another constituency...
