Restaurant brands are punting on expensive in-game commercials for Super Bowl XLVIII in favor of more cost-effective marketing strategies like pregame commercials or, increasingly, social-media campaigns before and during the big game. Unlike last year, when Taco Bell and Subway ran in-game commercials during the National Football League’s championship game, no restaurants have announced plans to advertise during the Super Bowl, which will be televised Feb. 2 on Fox. The game’s ...

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