Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless think the brand could seize new sales-driving opportunities with its menu and digital platforms. Restaurant marketing veteran Dan Dahlen said Golden’s decision to retire is not an indictment of his performance as the chief marketing officer during a difficult year and a half ...
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Contact: Desiree Torres Desiree.Torres@penton.com