(Continued from page 1) Tris3ct’s Nelson was optimistic that a possible systemwide rollout of Dollar Menu & More would give McDonald’s the chance to drive sales with its core value proposition and menu items, rather than rely on limited-time offers. While he conceded that “McDonald’s successful run started when it got organized around the Dollar Menu” more than 10 years ago, the tiered Dollar Menu & More could redefine the brand’s value ...
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Contact: Desiree Torres Desiree.Torres@penton.com