Applebee’s parent DineEquity Inc. is working on strategies to drive traffic by targeting specific consumers and the emotional connection they have with the casual-dining brand, the company said after reporting second-quarter results on Tuesday. At sister brand IHOP, revitalization efforts are continuing to drive momentum. RELATED • Applebee's debuts first location-specific menu item • Applebee’s teams with Flixster to help moviegoers find ...

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