Applebee’s parent DineEquity Inc. is working on strategies to drive traffic by targeting specific consumers and the emotional connection they have with the casual-dining brand, the company said after reporting second-quarter results on Tuesday. At sister brand IHOP, revitalization efforts are continuing to drive momentum. RELATED • Applebee's debuts first location-specific menu item • Applebee’s teams with Flixster to help moviegoers find ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.