Giveaways, gift cards rule the day
Restaurant chains continue to use traditional giveaways and gift card promotions to drive Father’s Day traffic.
Pizza Inn, for example, is executing a comprehensive giveaway tied to its “Get Cheesy with Dad” contest on Facebook. The nearly 300-unit The Colony, Texas-based chain has put several photos of its mascot JoJo doing “cheesy dad things,” like tying a bow tie and taking pictures while wearing a fanny pack, on its Facebook page, and invited fans to provide captions. Participants are rewarded with a digital coupon for their next visit and are entered into a sweepstakes that offers one winner free pizza for a year.
Pizza Inn also partnered with Coupons.com to offer “Dine with Dad” deals of two dinner buffets or two one-topping medium pizzas for $12.
Jacksonville, Fla.-based The Loop Pizza Grill is offering a more straightforward giveaway at its 14 locations in Florida and North Carolina. Fathers will be treated to a free meal when a family member purchases another meal at full price.
Nashville, Tenn.-based Shoney’s will offer its signature Hot Fudge Cake free to any father with the purchase of an entrée on Sunday. The more than 170-unit chain sells more than 2 million Hot Fudge Cakes every year, chief executive David Davoudpour noted in a statement.
Fazoli’s, a 200-plus-unit quick-service chain, has gotten a bit more creative with its giveaway. The chain is letting kids create art projects for Father’s Day, and Dad can redeem the crafts for a discount on June 16.
All week, Lexington, Ky.-based Fazoli’s has distributed flyers through direct mail and local-store marketing channels that contain “Supremo Dad Trading Cards,” which kids can color and personalize as a gift for their fathers.
Dads can bring the trading cards to Fazoli’s to receive a $1 Supremo Meal Deal with the purchase of a drink. The Supremo Meal Deal, which was introduced earlier this month for $4.99, includes fettuccine Alfredo, spaghetti marinara and two meat-filled toasted ravioli, with the choice of sautéed broccoli or a slice of pepperoni pizza.
Other chains have seized the opportunity to tie Father’s Day to graduation season.
Hooters, operator or franchisor of more than 410 casual-dining “breastaurants,” is combining a Father’s Day giveaway and a gift card push that it is marketing for fathers or grads. On Father’s Day, dads can get 10 free chicken wings with the purchase of 10 wings. The Atlanta-based brand also is offering a bonus $5 gift card with the purchase of a $25 gift card.
Denver-based Mexican Grill is also attempting to serve both Father’s Day and graduations with its “A Gift for Them and Food for You” promotion. Guests who purchase a $30 Q-Cash gift card for a dad or grad will be treated to a coupon for a free entrée. The promotion runs through June 30 at more than 600 participating Qdoba locations, and the coupons are redeemable through July.