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Wendy’s takes a different approach to Father’s Day by furthering its cause-marketing and fundraising efforts.

Wendy’s has made this coming weekend its Father’s Day Frosty Weekend, with 50 cents from the purchase of every Frosty or new Frosty Waffle Cone to be donated to the Dave Thomas Foundation for Adoption, which places foster children with permanent adoptive parents.

The Dublin, Ohio-based chain of more than 6,500 restaurants has run this promotion the past six Father’s Days, raising $1.5 million last year. Wendy’s goal is to raise $1.7 million this year.

At Hooters on Father’s Day, dads can get 10 free chicken wings with the purchase of 10 wings.“Nothing was more important to my dad than family, and that’s why he started the Dave Thomas Foundation for Adoption,” said Wendy Thomas, daughter of the chain’s founder Dave Thomas, who was raised by adopted parents. “I can think of no better way of honoring fathers everywhere, and my dad’s legacy, than to raise a Frosty cone or cup and help another child find their forever father.”

Wendy’s is tying in the cause-marketing promotion with social media this year, pledging to donate $1 to the foundation every time a fan shares his or her “first Frosty” memory on Facebook or Twitter with the #FirstFrosty hash tag. All participants will be eligible to win a random drawing for Wendy’s gift cards.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN