Consumers ordered less beer on St. Patrick's day this year compared with last year, while wine and spirits orders increased, according to research firm GuestMetrics. The Leesburg, Va.-based company analyzed point-of-sales data at restaurants and bars for the Friday through Sunday around the holiday. The data showed that, in terms of total number of drinks ordered, wine sales rose 6 percent and sales of spirits increased 2 percent, while cocktails sales fell 2 percent and beer sales ...
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Contact: Desiree Torres Desiree.Torres@penton.com