With temperatures cooling and the fall season in full swing, chains and independents alike are luring in customers with beverages featuring a classic autumn flavor: pumpkin. Research firm Technomic noted that there has been a 38-percent increase of pumpkin’s presence on menus since 2010. “Pumpkin is a flavor that instantly evokes thoughts of autumn,” said Keith Stewart, director of marketing at Così, which this year will offer its Pumpkin Spice Latte to ...

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