Checkers Drive-In Restaurants Inc. has boosted beverage orders and sales by 2 percent at company restaurants by offering alternative $1 beverages and a soft-serve cone option at the pay window, according to officials. The Tampa, Fla.-based operator and franchisor of about 488 Checkers and 290 Rally’s Hamburgers drive-thru restaurants began tests in April during which it offered 16.9-ounce bottles of water, 32-ounce cups of iced tea and cones filled with its new “Cold ...
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Contact: Desiree Torres Desiree.Torres@penton.com