Sprinkles Cupcakes, the bakery credited with spurring a modern cupcake craze, is poised for growth with new product lines designed to build the company into a global premium dessert brand. Sprinkles, which has 12 cupcake bakeries across the country and one in Kuwait, is planning to expand into new cities and countries this year, not only with cupcake shops, but also with a new ice cream and gourmet cookie concept. RELATED • KarpReilly buys interest in Sprinkles Cupcakes ...
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Contact: Desiree Torres Desiree.Torres@penton.com