As soon as Burger King announced a BK Rib Sandwich as part of its upcoming limited-time summer menu the inevitable comparisons to McDonald's McRib began rolling in. MULTIMEDIA Burger King's full summer 2013 menu RELATED • Burger King to roll out McRib rival • Burger King eager to take on McDonald’s • More restaurant industry menu news Many consumer-facing news outlets, including USA Today and the Los Angeles Times, noted the ...
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Contact: Desiree Torres Desiree.Torres@penton.com