With unit economics improving and growth plans in the works, The Krystal Co. is turning its attention to its menu. The Chattanooga, Tenn.-based quick-service operator tested a pork chop slider last year, and in the spring introduced the Stacker, a double-meat, double-cheese version of its classic square Krystal burger. Vice president of menu strategy Stan Dorsey is leading the innovation. A chain restaurant menu veteran, Dorsey started his culinary career at Krystal in the late 1970s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?