With unit economics improving and growth plans in the works, The Krystal Co. is turning its attention to its menu. The Chattanooga, Tenn.-based quick-service operator tested a pork chop slider last year, and in the spring introduced the Stacker, a double-meat, double-cheese version of its classic square Krystal burger. Vice president of menu strategy Stan Dorsey is leading the innovation. A chain restaurant menu veteran, Dorsey started his culinary career at Krystal in the late 1970s ...
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Contact: Desiree Torres Desiree.Torres@penton.com