McDonald’s Corp.’s global same-store sales rose 1.2 percent in April, led by a 2.9-percent gain in its Asia/Pacific, Middle East and Africa, or APMEA, division. Same-store sales were flat in the United States in April, indicating that a free McCafé coffee giveaway and advertising against its breakfast menu in response to Taco Bell’s introduction of a morning menu did not overcome weak industry dynamics. McDonald’s also continued to advertise its Bacon ...
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Contact: Desiree Torres Desiree.Torres@penton.com