Organic reach in social media just isn’t what it used to be. While restaurant marketers were not ready yet to declare the onset of “Facebook Zero” — as a white paper from Ogilvy & Mather published in March had — several of those executives characterized their content in social networks, especially Facebook and Twitter, as reaching fewer and fewer of their fans and followers without the use of paid or promoted posts and tweets. As Facebook’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com