SAN DIEGO Jack in the Box is multiplying its minis with the addition of new Mini Buffalo Ranch Chicken Sandwiches to the menu, the chain said Monday.
Mini sandwiches have become a popular menu item across the quick-service segment, with chains such as El Pollo Loco, Burger King, Johnny Rockets and others offering smaller versions of signature items in recent months.
In March, Jack in the Box introduced Mini Sirloin Burgers, which company officials credited with enhancing sales in the second quarter, when the company reported a nearly 14-percent increase in earnings.
The new minis feature three Homestyle chicken fillets, topped with Frank’s RedHot sauce, ranch sauce and shredded lettuce on toasted mini buns. The sandwiches are available for the suggested price of $3.89 at participating restaurants within Jack in the Box’s 2,180-unit chain.
“Given the popularity of the Mini Sirloin Burgers, we wanted to offer guests additional ‘mini’ options,” said Teka O’Rourke, director of menu marketing and promotions for San Diego-based Jack in the Box Inc. “And, just like our burgers, the Mini Buffalo Ranch Chicken Sandwiches are ideal for sharing with friends or as a meal for one.”
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