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BJ’s plots expansion of Beer Club, virtual Slo Roast brandBJ’s plots expansion of Beer Club, virtual Slo Roast brand

As dining-room capacity increases, casual-dining company sees off-premise channels continuing to drive sales

Ron Ruggless, Senior Editor

April 23, 2021

3 Min Read
BJ's Restaurants Cookies N Cream Pizookie Porter
On May 1, the expanded BJ’s Brewhouse Beer Club will offer its California members availability to a new Cookies ‘N’ Cream Pizookie Porter, inspired by the brand’s signature dessert.BJ's Restaurants Inc.

As COVID-19 capacity limits increase at its units, BJ’s Restaurants Inc. is expanding its delivery-only virtual Slo Roast brand to more locations and its Beer Club subscription program possibly to Texas and Florida, executives said Thursday.

The Huntington Beach, Calif.-based casual-dining brand recently launched its BJ’s Brewhouse Beer Club to most of its California locations after introducing it in the Sacramento, Calif., market in 2020.

“We continue to be encouraged by the guests interest in and engagement with the program as it is driving both incremental visits and profits,” said Greg Trojan, BJ’s CEO, in a first-quarter earnings call with analysts Thursday.

“Looking beyond California, we are encouraged to see the progress of updates t...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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