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Coffee Bean & Tea Leaf names Sanjiv Razdan president of Americas and IndiaCoffee Bean & Tea Leaf names Sanjiv Razdan president of Americas and India

Chain veteran to expand beyond California stronghold and amplify omnichannel presence

Bret Thorn, Senior Food Editor

May 13, 2021

1 Min Read
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The Coffee Bean & Tea Leaf has named Sanjiv Razdan its president for the Americas and India market, the Los Angeles-based coffee house chain said Thursday.

He will focus on expanding the chain beyond California in the United States and reposition it as a brand as one with “superior taste” and an “authentic SoCal heritage,” the chain said.

Razdan has been working in restaurant chains for some 30 years, Most recently as chief operating officer of Sweetgreen. He also served as chief operating officer of Applebee’s from 2014 to 2017. Prior to that he held various managerial roles at Yum Brands, including president of Pizza Hut India.

“The Coffee Bean & Tea Leaf brand is globally iconic and its mission of helping people find their perfect flavor has enormous untapped potential,” Razdan said in the release announcing his appointment. “I’m excited to join this great brand and work closely with the new ownership as we scale and continue to introduce The Coffee Bean & Tea Leaf® brand to new markets, and in the process help advance Jollibee Foods Corp.’s goal of becoming one of the top five restaurant groups in the world.”

Jollibee agreed to by Coffee Bean & Tea Leaf in mid-2019.

Razdan also will work to expand CBTL’s omnichannel presence, which the chain said grew significantly over the past year, with grocery and ecommerce business up by more than 50%.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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