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IHOP tests beer and wine in New Mexico and San DiegoIHOP tests beer and wine in New Mexico and San Diego

Plans are underway for other markets in response to customer demand

Bret Thorn, Senior Food Editor

August 12, 2021

2 Min Read
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IHOP on Thursday launched a test of beer and wine at select locations in New Mexico and San Diego, with plans to expand to Maryland, New York, Ohio and Rhode Island in the coming months, the subsidiary of Glendale, Calif.-based Dine Brands Global said Thursday.

The new Bubbles, Wine & Brews menu features national beer brands including Bud Light, Blue Moon and Corona, and Barefoot brand wines by the glass including Bubbly Brut, Bubbly Chardonnay and Cabernet Sauvignon. Mimosas — sparkling wine with orange juice — are also available. The new menu might also feature locally sourced beer and wine in different communities, IHOP said. The new options are available for dine-in only, except where carryout alcohol is allowed, and prices vary by location.

“Our recent ‘Drinks and Dining Survey’ of Americans unveiled that 66% of our recent guests and 58% of our younger guests (ages 21-34) have been craving an alcoholic beverage to accompany some of their IHOP favorites,” IHOP president Jay Johns said in a release announcing the test. “With dining out regularly returning to Americans’ routines across the country, it is the perfect time to launch this offering and gauge excitement from our guests about the new selections. As we continue to focus and expand on our daytime and evening menu options, adult beverages offer a terrific innovation and evolution to enjoy IHOP for every occasion.”

Takeout alcohol was a boon to many full-service restaurants early in the pandemic, when many states and local jurisdictions relaxed the laws governing the practice. Although New York State has since rescinded the looser laws, they have stayed in place in many other jurisdictions.

IHOP’s test comes after other family dining chains, including First Watch and Cracker Barrel rolled out alcohol options last year.

Denny’s has long offered alcohol at select locations.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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