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Starbucks reports a Q1 5% drop in same-store sales as company continues steady COVID-19 recovery effortStarbucks reports a Q1 5% drop in same-store sales as company continues steady COVID-19 recovery effort

Starbucks U.S. same-store sales improved slightly since last quarter and sales in China were positive for the first time since the pandemic began

Joanna Fantozzi, Senior Editor

January 27, 2021

3 Min Read
Starbucks Q1 earnings
Starbucks transactions continue to decrease as ticket grows.Starbucks

Joanna Fantozzi

Starbucks’ performance is still on a long road to recovery, especially in its U.S. stores. The company reported in its earnings for the first quarter ended Dec. 27, 2020 that U.S. same-store sales had dropped 5% (an improvement from last quarter’s -9% same-store sales numbers). The company also reported positive same-store sales in China of 5% for the first time since the pandemic began. Starbucks CEO Kevin Johnson said that the company remains on track for a full recovery of their U.S. business by the end of the second quarter.

“This journey has not been linear and because we have operationalized our ability to monitor events in real-time and adapt to the changing conditions store-by-store, our recovery continues to track ...

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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