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Starbucks reported strong earnings on the heels of announcing its third pay increase for hourly staff in about a year
Joanna Fantozzi
Starbucks has outlined two major priorities for the brand moving forward: ramping up customer loyalty and becoming the foodservice employer of choice during the continued industry labor crisis, the Seattle-based coffee chain made clear in the fourth quarter earnings call with investors on Thursday.
During the call, Starbucks CEO Kevin Johnson announced that the Seattle-based coffee chain will soon be partnering with external brands in the U.S. so that customers could ostensibly earn Starbucks stars while spending money elsewhere.
“Through blockchain or other innovative technologies, we are exploring how to tokenize Stars,” Johnson said Thursday. “This will enable customers to exchange value across brands, engage in more per...
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