Coffee, teas, specialty drinks help operators tap into growing breakfast market. Sponsored by Royal Cup Coffee.
October 23, 2015
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Customers are clamoring for it. Operators are counting on it to boost sales. Expanded breakfast service — including high-margin coffees and teas as well as breakfast sandwiches and entrées — is shaping up as a major business opportunity in the restaurant industry.
Underscoring the grass-roots appeal of breakfast, National Restaurant Association research this year revealed that seven of 10 consumers, representing diners of all ages, said they wished restaurants would serve breakfast all day long.
In an industry struggling with flat lunch and dinner sales, breakfast is a welcome growth avenue. At Starbucks Coffee, for example, sales of a new breakfast sandwich contributed to a 35-percent year-over-year growth in the breakfast sandwich progra...
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