This is a regular feature showcasing the popularity and potential uses of ingredients on the rise. All data is provided by Datassential.
February 21, 2023
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The Kentucky Mule is a variation of the classic Moscow Mule, which consists of ginger beer, vodka, and lime. But instead of vodka, this version gets the spirit that Kentucky knows best: Bourbon.
Bourbon is loved or liked by 34% of consumers, and known by 86%, according to market research firm Datassential. Those numbers and bourbon’s popularity tend to skew toward men. The Kentucky Mule specifically is known to far fewer consumers, just 33%, but provides an opportunity to draw in lovers of the classic version.
Datassential reports that the Kentucky Mule is found on 1.1% of U.S. restaurant menus, up 83% over the past four years.
Click through the gallery to learn more about this Flavor of the Week and see how one restaurant is using the Kentucky Mule on its menu.
Plus, watch this video to learn how to make a Kentucky Mule.
