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Why they served French wine at an Italian luncheonWhy they served French wine at an Italian luncheon

Bret Thorn, Senior Food Editor

November 15, 2011

3 Min Read
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Bret Thorn

I had a fun lunch today at the David Bouley Test Kitchen, which is a place that Bouley set up in Tribeca as a sort of food lab for visiting chefs to play in, but it also has become an event space.

The lunch was thrown by Legends From Europe, a three-year marketing campaign by the Italian consortia representing three Italian cheeses — Parmigiano-Reggiano, Grana Padano and Montasio — and Prosciutto di Parma and Prosciutto di San Daniele. Since those consorzi are traditionally enemies, it’s something of a political breakthrough that they’re all working together.

The Parmigiano-Reggiano and Grana Padano people announced their partnership a couple of years ago with press conferences and a big party at Madison Square Garden (Magic Johnson inexplicably walked through the party, causing macho Italian-American men to become giddy) followed by a VIP viewing of a basketball game in the fancy boxes at the top of the Garden (Knicks vs. Nuggets, which the Knicks inexplicably won).

Here’s what nobody ever says about those two cheeses, which come from similar parts of Italy and are part of the same family of cheeses known as grana (hard, aged cheeses that cleave in a particular way): Parmigiano-Reggiano is more expensive than Grana Padano, it’s generally aged longer and is widely regarded as being more complex in flavor and, well, better.

That’s not bad for Grana Padano, which is suitable for cooking or grating over pasta. Parmigiano-Reggiano would be wasted if used in that way, and it’s too expensive for non-rich people to use as anything other than a special occasion cheese.

I understand why saying that is politically sensitive, but they really need to get over that. Parmigiano-Reggiano and Grana Padano are not natural competitors. They are different products at different price points to be used differently and eaten on different occasions. I think they’ve decided to work together to stress that they are different from generic parmesan cheese, and consumers should know the difference.

Bringing two kinds of prosciutto into the mix just makes it better all around. And Montasio, well, why not? It's delicious and melts well.

So we had five food products, all from northeastern Italy. So what wines did they serve during the pre-lunch reception? Two sparkling German wines. At lunch, the wine was French — a white Bordeaux and a red Burgundy.

We asked the Test Kitchen's manager why he did that, and he said he was instructed that he should by no means use any Italian wines, because members of the different consorzi would never agree on which wines were suitable to drink with all of their products. The Montasio and Prosciutto di San Daniele people would likely have been happy with a Tocai Friuliano, but the other three groups might have been irked by such a choice. And I can't imagine the Friulians do anything but smirk if they were served a lambrusco from Emilia-Romagna.

What I ate:

Slow-poached Connecticut farm egg with Prosciutto di Parma and a Parmigiano Reggiano cloud

Fresh sardine with tomato-saffron broth, fingerling potatoes, Prosciutto di San Daniele, Grana Padano crisp

Melon soup with ricotta ice cream

Hot caramelized Anjou pear with chocolate, biscuit Breton, hot truffle sauce, lemon verbena and Tahitian vanilla bean ice cream

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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