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2014 Second 100: Casual Dining segment analysis2014 Second 100: Casual Dining segment analysis

This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.

Ron Ruggless, Senior Editor

July 29, 2014

4 Min Read
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Twin Peaks led the Casual-Dining segment in systemwide sales growth in this year’s Second 100.

Theft of market share remained a theme among the 42 Casual-Dining chains in the Second 100.

Twin Peaks, a division of Addison, Texas-based Front Burner Restaurants L.P., not only led the Second 100 Casual-Dining players with its 69.2-percent systemwide sales growth — it bested the entire Second 100 roster. 

By contrast, domestic systemwide sales for all 42 Casual-Dining brands were up only 2.4 percent, totaling $9.4 billion in the Latest Year.

“There’s not a whole lot of new growth on average. We are clearly in a market share battle,” said Wally Doolin, founder of  Dallas-based analytics firms Black Box Intelligence and parent TDn2K.

“The brands that are doing well are figuring out — either by daypart or by occasion — where they can compete ...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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