Applebee’s franchisees lean into delivery with more third-party partnershipsApplebee’s franchisees lean into delivery with more third-party partnerships

Exclusive partnerships are so last year. 

Applebee's and parent Dine Brands announced a delivery deal with Grubhub on Tuesday with favorable terms and the ability to keep customer data. It was the second delivery partnership announcement from Applebee’s in the past two weeks. 

Earlier this month, Applebee's announced a partnership with DoorDash that allows customers to order off of Applebee's websites and apps and maintain customer data. 

The latest partnership with Grubhub covers 3,000 locations between Applebee's and sister brand IHOP. Customers order from Grubhub, but orders come in through a restaurant’s existing point-of-sale system, not a tablet. And, as a Seth Priebatsch, head of enterprise at Grubhub said in a statement, “We worked ...