Applebee’s is testing its first drive-thru locationApplebee’s is testing its first drive-thru location

An Applebee’s franchise operator is retrofitting a location in Texarkana, Texas, with a drive-thru pickup window that the franchisor hopes will provide insights for future store design and takeout procedures.

“We look forward to assessing the performance of this installation, understanding feedback from our guests and operators, as well as any impact to business performance,” said Scott Gladstone, vice president of strategy and development at Applebee’s Grill Bar. “If positive, we will determine whether pickup windows should be included in our building design packages.”

The location, operated by Texarkana-based franchisee Apple Arkansas, will allow customers to order and pay online or via mobile app, or order by phone and pay in person at ...