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Casual-dining brand expands delivery-only concept to 13 restaurants
Among pandemic-era sales initiatives, BJ’s Restaurants Inc. in January expanded its test of the Slo Roast virtual brand to 13 restaurants, the company CEO said Thursday.
Slo Roast, which is available on a third-party app, is showing promising results, said Greg Trojan, CEO of the Huntington Beach, Calif.-based casual-dining brand. It was first introduced late last year.
“This is a delivery-only concept with a focused menu featuring our slow-roast and other protein-centric products,” Trojan said in a fourth-quarter earnings call. “Sales continue to build week over week.”
The DoorDash Slo Roast menu for Thousand Oaks, Calif., for example, offers chicken, salmon, sirloin tri-tip and prime rib meals that range from $10.95 to $22.95. Desserts, i...
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