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Boston landmark Legal Sea Foods sold to PPX Hospitality BrandsBoston landmark Legal Sea Foods sold to PPX Hospitality Brands

Roger Berkowitz to retain rights to the name for e-commerce and retail

Bret Thorn, Senior Food Editor

December 22, 2020

1 Min Read
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PPX Hospitality Brands on Tuesday announced the acquisition of Legal Sea Foods, a Boston institution founded by the Berkowitz family in 1968, now with 27 casual-dining locations in Massachusetts, New Jersey, Pennsylvania, Rhode Island, Virginia and Washington, D.C.

The sale also includes Legal’s Quality Control Center in Boston’s Seaport. The deal will take effect immediately. 

Boston-based PPX was launched in January of 2020 as the parent company of steakhouse chain Smith & Wollensky Restaurant Group and The Strega Group, which operates three Italian chophouses in the Boston area under the Strega Italiano brand as well as Strega Caffe, a coffeehouse on the campus of Northeastern University.

PPX will own and operate the Legal Sea Foods restaurants, but Roger Berkowitz, who had been president and CEO since 1992, will retain the name outside of restaurants, in channels such as e-commerce and retail.

Anne Marie Escobar, who has been Legal's chief operating officer since 2015, has been promoted to brand president.

PPX said that employees of the seafood chain have been invited to stay, adding that it hopes to have a total of 3,000 employees across all its brands once the restaurants are fully operational again.

“I am humbled by the dedication our employees have shown over the years in building Legal Sea Foods into the preeminent brand it is,” Berkowitz said in a statement. “Our restaurants will continue under the stewardship of PPX, and my family and I will own and operate the Legal Sea Foods brand in non-restaurant channels. I am excited to pursue a future focused on fish by further expanding the brand into e-commerce and retail."

Related:Smith & Wollensky’s parent is looking for growth through acquisition, said new president Oliver Munday

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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