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COVID-19 changed the dynamics of the breakfast wars and now the two opposing segments face unique challenges to survive
As dining rooms reopen following months of COVID-19-related stagnation, the breakfast daypart in particular has been a challenge for operators competing with quarantined customers making their eggs and pancakes at home.
Prior to the pandemic, breakfast was seeing a resurgence with quick-service customer. During the week of March 8, weekly transactions for the breakfast, lunch and dinner segment were all up by about 3% to 4%. But by the peak of the pandemic during the week of April 12, breakfast transactions were down by more than 50%, by far the weakest of the three meal occasions, according to NPD Group Data.
Looking forward, the morning meal presents two distinct sets of challenges for quick-service and casual-dining operators. QSR giant...
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