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Chili’s, Maggiano’s capturing 30%-35% of prior-year sales amid coronavirus impactChili’s, Maggiano’s capturing 30%-35% of prior-year sales amid coronavirus impact

In business update, parent Brinker says ‘virtually all’ restaurants in off-premise mode, closes fewer than 10 units

Ron Ruggless, Senior Editor

April 2, 2020

2 Min Read
Chili's Curbside Delivery Brinker Business Update Coronavirus Seth Rowan
Chili’s team member Seth Rowan provides a curbside pickup order at a Dallas restaurant.Ron Ruggless

Brinker International Inc., parent to the Chili’s Grill & Bar and Maggiano’s Little Italy brands, is capturing 30% to 35% of its prior-year sales as it shifts to off-premise-only platforms in the wake of coronavirus pandemic, the company said Thursday.

The Dallas-based casual-dining company provided a business update in the wake of COVID-19’s impact, saying it had moved to take-out and delivery in its restaurants.

“Delivery is now approaching 20% of total sales,” the company said in a statement. “Online ordering at Chili's accounted for 69% of all off-premise orders.”

Brinker said same-store sales for its third quarter were down 5.9% at company-owned restaurants, declining 5.3% at Chili’s and 9.9% at Maggiano’s. Same-store sales through March 8, before states and cities had begun restricting in-restaurant dining to stem the spread of the coronavirus, had been up a blended 2.9% at company-owned locations, with Chili’s up 3.3% and Maggiano’s up 0.6%, the company said.

"I'm proud of our restaurant operators and support teams who quickly adapted our business to a safe and efficient off-premise only model,” said Wyman Roberts, Brinker CEO, in a statement. “Our focus remains delivering quality food to our guests and maintaining a safe work environment for our team members.”

Related:Best safety practices for delivery and takeout in the COVID-19 age

The company said it had amended its revolving credit facility to increase initial borrowing capacity to $800 million. It was also suspending the Chili’s reimaging program and delaying construction of new restaurants to reduce capital expenditures.

Brinker also said it was reducing salaries, including a 50% cut for the CEO, and cutting its marketing spend and other general and administrative expenses.

“Given these current sales levels and reductions in expenses, Brinker anticipates a cash burn level of less than $10 million per week,” the company said in its update. “Total cash on the balance sheet on March 31, 2020, was $137 million and total liquidity was $237 million. We believe we have ample liquidity with our current capital position and will continue to evaluate all financing alternatives, including funds available under the CARES Act, as we navigate through this evolving situation.”

The company also withdrew earlier financial guidance for the year because of the pandemic.

For the second quarter ended Dec. 25, Brinker’s income, with special charges, was $27.9 million, or 73 cents a share, down from $32 million, or 83 cents a share, in the same period last year. Revenues rose to $869.3 million from $790.7 million in the prior-year quarter.

As of March 25, Brinker owned, operated or franchised 1,676 restaurants, including 1,623 Chili’s and 53 Maggiano’s.

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Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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