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Chili’s parent Brinker prepares for post-vaccine worldChili’s parent Brinker prepares for post-vaccine world

CEO Wyman Roberts expects consumers to be ‘fundamentally changed’ after the pandemic with no return to the ‘old normal’

Ron Ruggless, Senior Editor

January 27, 2021

2 Min Read
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Brinker International Inc., parent to the Chili’s Grill & Bar chain, is preparing itself for a post-vaccine world and restaurant consumers “fundamentally changed” by the pandemic, CEO Wyman Roberts said Wednesday.

“We don't expect a return to the old normal,” said Wyman Roberts, CEO and president of Dallas-based Brinker, adding that “2020 fundamentally changed us as consumers. We were forced to use technology to enjoy our favorite restaurants in new ways like third-party delivery, curbside takeout, QR code menus and mobile payment.”

Roberts added: “Now that we've experienced greater convenience and control over our experience, we're not likely to give it all back.”

Roberts, speaking with analysts after releasing second quarter earnings, said Brinker was taking the lessons of 2020 into this year as it prepares “to accelerate organic growth in a post vaccine environment.”

Brinker, which also owns the Maggiano’s Little Italy casual-dining brand and created the It;s Just Wings virtual brand last year, expects “a widespread vaccine will indeed release pent-up dining room demand,” he said.

The company has been testing other virtual brands besides It's Just Wings, which is available on the third-party DoorDash delivery app.

That move in mid-2020 “just accelerated our commitment to embrace consumers' gravitation toward digital interaction and meet them where they are,” Roberts said. “We believe digital sales and traffic will continue to be a strategic driver of our results in both the near and long term.”

Roberts said initiatives at its brands help it take market share in the second quarter.

Joseph Taylor, Brinker’s chief financial officer, added that while It's Just Wings helped sales, the Maggiano’s brand was deeply impacted by COVID restrictions and consumer concerns in the period.

“The second quarter is traditionally their highest performing quarter,” Taylor said. “However, this year, COVID eliminated most of their typically robust banquet and corporate catering channels, both of which tend to overdeliver to results for their second quarter.”

Same-store sales in the quarter were down 12.1% at company-owned restaurants, including a decline of 6.3% at Chili’s and drop of 47% at Maggiano’s.

For the second quarter ended Dec. 23, Brinker net income fell to $12 million, or 26 cents a share, from $27.9 million, or 73 cents a share, in the same period last year. Revenues fell 12.6% to $760.7 million from $869.3 million in the prior-year quarter.

As of Dec. 23, Brinker owned, operated or franchised 1,655 restaurants, including 1,601 Chili’s and 54 Maggiano’s

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

Read more about:

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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