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Darden notes economy weighs on lower-income householdsDarden notes economy weighs on lower-income households

While Olive Garden and Cheddar’s might feel impact, CEO says in Q1 call, finer-dining brands see increased sales

Ron Ruggless, Senior Editor

September 22, 2022

4 Min Read
Olive Garden Darden Lower income Households
Economy weighs on some lower-income customers, Darden Restaurants notes.Darden Restaurants Inc.

Darden Restaurants Inc., parent to Olive Garden, LongHorn Steakhouse and other casual-dining brands, saw inflation pressure some guests, especially those in the under-$50,000-annual-household-income category, in the quarter ended Aug. 28, but its fine-dining concepts continued to draw customers.

Rick Cardenas, Darden’s CEO and president, said Thursday on a first-quarter earnings call that customers in households making less than $50,000 a year were showing some reduction in usage, but that decline was not being seen as much at higher-income brands like Yard House and Seasons 52.

“Olive Garden and Cheddar's [Scratch Kitchen] have more direct exposure to these guests,” Cardenas told analysts. “Looking at guest behavior across our entire portfolio, we are seeing softness with these consumers while, conversely, we are seeing strength with guests and higher-income households even in this environment.”

In the first quarter, same-store sales were up 4.2% for all of Darden’s brands with increases of 2.3% at Olive Garden, 4.2% at LongHorn Steakhouse, 7.6% in the fine-dining division and 7.6% at the other businesses.

Cardenas added that “We don't want to change what we do just to capture a segment of the of the population. We want to continue to focus on what we've been doing, especially at Olive Garden.”

He added that the company would like to add one more visit from loyal guests. “Our loyal guests span a lot of income levels,” Cardenas said. “Anything we do is going to help drive more loyalty from our existing guests, whether they are at or below $50,000 or above $50,000.”

Cardenas noted that $50,000-income consumers make up a portion of Olive Garden customer base, “but it's not a majority. So a majority of our consumers still are above that and that consumer, especially above $100,000, is doing very well.”

Cardenas said the Darden brands were “committed to our strategy to be priced below” competitors.

Raj Vennam, Darden’s chief financial officer, said the Darden brands a took price increase of 6.5% in the first quarter to offset higher commodity and other costs. Total inflation was about 9.5% in the quarter, he added.

“That compares to full-service CPI [consumer price index] of 9%,” he said, adding that Darden’s price increases on a two-year basis were about 14%. “We may not be seeing what some others might be seeing because we haven't taken the levels of pricing that the industry in general has taken,” Vennam said.

“As we look to the second quarter,” he explained, “we expect margins to decline less than they did in the first quarter and then grow versus last year in the back half.”

Cardenas said Darden continued to invest in its digital platforms, which contribute to to-go sales. In the quarter ended in August, to-go sales accounted for 24% of total sales at Olive Garden, 14% at LongHorn Steakhouse and 13% at Cheddar’s, he said.

“Our technology investments have created an infrastructure that reduces friction for our guests and our operators,” he said.

Those off-premises sales produce margins similar to dine-in traffic, he said.

“The off-premises experience is a lot better across a lot of places, so people have other ways to get their food from casual dining than they did before” the pandemic, which was declared in March 2020, Cardenas said.

“While a lot of people think COVID is over,” he added, “there's some that don't.” A lot of restaurant closures during the pandemic were among independents in urban markets, and so some of the suburban markets are still doing well, he said.

For example, he said LongHorn traffic is above pre-COVID levels, but other brands still have dining capacity.

“We're seeing the ability as we take price in some of the fine-dining brands, Cardenas said. “There's really no pushback, so we think that that that is a broad-based benefit for us because we have a portfolio of brands that kind of run the spectrum of the consumer. When one segment of the population isn't doing as well, the other segment is still OK.”

Staffing has become less of a challenge in the industry than it was in the past two years, Cardenas added. “During the quarter, we successfully staffed nine new restaurants, and we remain on track to open 55 to 60 new restaurants this fiscal year,” he said.

For the first quarter ended Aug. 28, Darden reported net income of $193 million, or $1.56 a share, down from $230.9 million, or $1.75 a share, in the same period a year ago. Sales were up 6.1% to $2.446 billion, compared to $2.306 billion in the prior-year quarter.

As of Aug. 28, Darden had 1,875 restaurants, including 887 Olive Gardens, 549 LongHorn Steakhouses, 174 Cheddar’s Scratch Kitchens, 85 Yard Houses, 61 Capital Grilles, 45 Seasons 52s, 42 Bahama Breezes, 29 Eddie V’s and three Capital Burgers.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

https://twitter.com/RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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