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Dine Brands Global outlines push for new development for Applebee’s and IHOPDine Brands Global outlines push for new development for Applebee’s and IHOP

Virtual concept Cosmic Wings will soon relaunch and IHOP is testing new delivery-only concepts

Lisa Jennings, Executive Editor

November 5, 2021

5 Min Read
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Seeing light at the end of the pandemic tunnel, Dine Brands Global parent CEO John Peyton on Thursday unveiled “audacious” plans for ramping up long-term growth for Applebee’s and IHOP with new restaurants, virtual brands and ghost kitchens in the works.

Peyton said the company sees a path for Applebee’s franchisees to return to net unit growth in 2023 and beyond, and for IHOP operators to double its historic growth from about 40 units per year to about 80. After years of underperforming units closing, the return to net growth was expected before the pandemic threw a wrench into development plans.

Now, the post-pandemic plans to foster new growth include the launch of new virtual brands for IHOP and the increased use of ghost kitchens for ...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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