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How seafood franchise Angry Crab Shack creates memorable restaurant experiencesHow seafood franchise Angry Crab Shack creates memorable restaurant experiences

President Andy Diamond explains why the experience should be like ‘a punch in the face.’

Sam Oches, Editor in Chief

August 15, 2024

Anyone who’s been punched in the face before probably remembers the experience vividly.

Andy Diamond wants that same kind of experience for Angry Crab Shack. No, not painful, but memorable — something the guest is not likely to forget anytime soon.

Diamond, president of the Arizona-based, full-service franchise that has 24 locations in the U.S. and U.K., said experience is everything for the concept whose signature product is a seafood boil. He joined the latest episode of Take-Away with Sam Oches to talk about how Angry Crab Shack keeps its experience fresh and exciting, plus how the efficiencies of its kitchen and menu help them with labor and growth. 

In this conversation, you’ll find out why:

  • Your restaurant should be like a punch in the face

  • The younger generations should be a critical consideration in your innovation

  • A great restaurant experience is the perfect franchise advertisement 

  • International growth is heating up 

Contact Sam Oches at [email protected]

About the Author

Sam Oches

Editor in Chief

Sam Oches is an award-winning Editorial Director with Informa Connect Foodservice and editor in chief of Nation's Restaurant News and Restaurant Hospitality. A graduate of the E.W. Scripps School of Journalism at Ohio University in Athens, Ohio, Sam previously served as Editorial Director of Food News Media, publisher of QSR and FSR magazines. He’s a past president of the International Foodservice Editorial Council (IFEC) and a past board member with the American Society of Business Publication Editors (ASBPE). His foodservice insights have been shared in national media outlets such as the New York Times, USA Today, National Public Radio, and CNBC. He lives in Columbus, Ohio, with his wife and three kids.

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