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Man vs. Fries partners with California Pizza Kitchen for menusMan vs. Fries partners with California Pizza Kitchen for menus

CPK also offers a dine-in secret menu in California and Florida with plans for nationwide rollout

Ron Ruggless, Senior Editor

January 9, 2025

1 Min Read
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Man vs Fries

Virtual Dining Concepts has partnered its virtual restaurant, Man vs Fries, with California Pizza Kitchen for menu offerings in 118 restaurant locations, the company said Thursday.

Orlando, Fla.-based VDC said Man vs. Fries will now be served through its digital ordering channels and fulfilled by California Pizza Kitchen, extending its delivery footprint.

“We are excited to bring Man vs. Fries to more customers than ever before,” Robbie Earl, co-founder of Virtual Dining Concepts, said in a statement. “Our partnerships with top brands reflect our dedication to providing high-quality, convenient dining options. We look forward to continuing our growth and serving our loyal customers across the country.”

Some California Pizza Kitchen units also will offer a “secret menu” that features Man vs. Fries items, the company said. That menu is available upon request in California and Florida CPK restaurants and is expected to be available nationwide over the coming weeks.

"Man vs. Fries is a fantastic brand with a strong following and fits seamlessly into our kitchens," Michael Beacham, president of California Pizza Kitchen, said. "We're thrilled to partner with VDC to unlock new delivery customers and open the door to further collaborations between our brands."

Related:Two California Pizza Hut franchisees lay off delivery workers ahead of minimum wage hike

In addition to California Pizza Kitchen, Man vs Fries has expanded its footprint through partnerships with brick-and-mortar restaurants such as Friendly’s, On the Border Mexican Grill & Cantina, Casa Ole, Monterey’s Little Mexico, Uberrito Fresh Mex, Tortuga Mexican Kitchen and others.

Virtual Dining Concepts acquired Man vs. Fries in March.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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