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Max & Erma's buyer names Jeff Neely chain presidentMax & Erma's buyer names Jeff Neely chain president

Bret Thorn, Senior Food Editor

September 16, 2010

1 Min Read
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Bret Thorn

American Blue Ribbon Holdings, the new owner of Max & Erma’s Restaurants, on Wednesday named Jeff Neely concept president of the casual-dining chain.

ABRH, a subsidiary of Denver-based Fidelity Newport Holdings LLC, also said Wednesday that it had finalized its $28 million acquisition of the 78-unit Max & Erma's out of bankruptcy.

Neely comes to Max & Erma’s from Village Inn, which ABRH also purchased out of bankruptcy along with its sister chain Bakers Square.

Hazem Ouf, president of ABRH, praised Neely for turning around Village Inn as that company’s vice president of operations.

Neely started his foodservice career in the 1970s at Donatos Pizza, based in his hometown of Columbus, Ohio, where Max & Erma’s also has its headquarters.

He has held senior executive positions in operations, franchising and human resources at a variety of chains, including Domino’s Pizza, Einstein Bros. Bagels and Red Robin Gourmet Burgers.

“I am excited to take the helm of Max & Erma's, and looking forward to helping the chain once again become a significant player in the casual-dining arena,” Neely said. “Being a native of Columbus and having grown up with very fond memories of the Max & Erma's brand, this truly is a childhood dream of mine coming true.”

Max & Erma's previously was owned by G&R Acquisitions Inc., a Pittsburgh-based company led by restaurateur Gary Reinert Sr. The chain filed for Chapter 11 bankruptcy protection in October 2009.

Contact Bret Thorn at [email protected].

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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