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June 19, 2007
COLUMBUS Ohio The Max & Erma's casual-dining chain is introducing several international items to its traditional American menu for the summer months.
The new items and what Max & Erma’s describes as their country of origin include Calamari from Italy, $8.99; Chicken Tikka Salad from India, $9.49; Paella from Spain, $12.59; Lemon Chicken Provencale from France, $12.99; Double Doughnut Delight, a dessert, from Denmark, $4.99; and Mojitos from Cuba. The chain did not disclose the price of the cocktails line.
Our research shows that consumers are interested in seeing ethnic foods on the menu and our new selections bring spice, flavor and excitement to the table," said Erin Reckner, senior director of marketing for the 100-unit regional chain.
Max & Erma's is based here.