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Outback parent Bloomin’ Brands triples off-premise sales in MarchOutback parent Bloomin’ Brands triples off-premise sales in March

With dining rooms closed in coronavirus pandemic, company says Q1 U.S. same-store sales down 10.4%

Ron Ruggless, Senior Editor

April 16, 2020

2 Min Read
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First-quarter same-store sales for Bloomin’ Brands Inc., parent to Outback Steakhouse and other brands, suffered from coronavirus restrictions but the casual-dining operator was able to nearly triple its off-premise sales in March, the company said Thursday in a business update.

“We have grown our sales each week since we pivoted to an off-premise only model on March 20,” said David Deno, CEO of the Tampa, Fla.-based company, which also owns Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse & Wine Bar. “We have nearly tripled our total off-premise business since the beginning of March.”

off-premise-restaurant-sales-bloomin.jpgDeno added that “these strong off-premise results have allowed us to keep substantially all of our locations open during this time.” The company provided average off-premise sales numbers and same-store sales comparisons for the five weeks ended in March as well as for each of the two weeks of the second quarter ended on April.

comparable-restaurant-sales-bloomin-v4.jpgThe company will release earnings on May 8, but it provided preliminary results Thursday, which includes sales by brand and look at U.S. same-store sales for the quarter, which ended March 29. The blended same-store sales decline was 10.4%, and included by brand:

Outback, down 9.5%

Carrabba’s, down 8.7%

Bonefish, down 13.9%

Fleming’s, down 13.2%

Deno said Bloomin’ Brands had not terminated or furloughed any of its 90,000 employees as a result of COVID-19.

“For hourly employees impacted by the closure of our dining rooms, we have provided four weeks of relief pay to date and free meals for pick-up,” Deno said in his statement. “We hope to be able to continue providing these benefits and will reassess our ability to do so every two weeks. In addition, I have suspended my salary, and the board of directors has suspended their cash retainers.”

Deno said the company has stopped non-essential spending, significantly reduced marketing expenses and deferred nearly all capital expenditures. He said the only current capital expenditures were related to maintenance that supported the off-premise business.

“These efforts have allowed us to minimize our ongoing cash burn, and we are confident about our ability to navigate the current environment,” he said.

As of April 15, Bloomin’ had about $304 million of cash on hand, Deno said.

“At recent sales levels, we expect our ongoing weekly cash burn rate to be approximately $8 million to $10 million, excluding any additional changes to net working capital,” he said.

Deno added: “I am more convinced than ever of the important role that full-service restaurants will continue to play in the lives of our customers and our communities.”

Bloomin’ Brands has more than 1,450 casual-dining restaurants in 48 states, Puerto Rico, Guam and 20 countries. Some international locations are franchised.

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Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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