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Outback Steakhouse parent Bloomin’ Brands takes multi-channel stridesOutback Steakhouse parent Bloomin’ Brands takes multi-channel strides

With virtual brand Tender Shack and quick-service Aussie Grill, casual-dining company broadens offerings for customer convenience

Ron Ruggless, Senior Editor

October 23, 2020

3 Min Read
Bloomin Brands Outback Q3 strides toward multi channel
Outback Steakhouse parent Bloomin' Brands Inc. makes strides toward becoming a more multi-channel company beyond casual dining.Bloomin' Brands Inc.

Bloomin’ Brands Inc., the parent to Outback Steakhouse and other casual-dining brands, has taken long strides this year to becoming a multi-channel company, expanding its formats to quick service, virtual brands and delivery.

“First and foremost, we’re a dine-in restaurant company,” said Dave Deno, Bloomin’ Brands CEO, in an interview Friday after releasing third-quarter earnings. “That’s our bread and butter.”

But especially during the COVID-19 pandemic, Deno added, “we’ve learned that carry-out and delivery are a lot of what we do, and convenience is so important.”

Tampa, Fla.-based Bloomin’ has plans to expand both its quick-service Aussie Grill drive-thru restaurant, which opened in May, and its virtual Tender Shack delivery-only concep...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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