Sponsored By

Red Lobster adds perks to loyalty programRed Lobster adds perks to loyalty program

Bonus points are available on Tuesday and Thursday and for purchases of more than $100

Bret Thorn, Senior Food Editor

May 18, 2023

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Red Lobster has added new benefits to its loyalty program including special deals on Tuesdays and Thursdays and additional points for larger purchases.

Gold and platinum members of the My Red Lobster Rewards program get extra points for dining in on Tuesday. Those with Gold status, which is achieved simply by filling out a name, email address, and zip code on the enrollment form (lower Red status is reserved for people who just provide an email address) get double points on Tuesday and Platinum members, a status attained after earning 300 points, get triple points.

Loyalty program members earn one point per dollar spent.

Additionally, on Thursdays, members get 25 points for ordering a non-alcoholic beverage, limited to one drink per day and for dine-in only.

Also, members who place an order of more than $100 get an extra 100 points, also available only once per day and for dine-in only.

And finally, Platinum members get a special reward on their anniversary of achieving that status every year that they still qualify.

Red Lobster, a casual-dining chain based in Orlando, Fla., with around 670 units, did not specify what those rewards might be.

Upon enrollment, My Red Lobster Rewards members get an initial 10% discount for their next in-restaurant purchase and 12 free Cheddar Bay Biscuits on their next takeout order of $15 or more.  

Related:Wow Bao upgrades its rewards program to an NFT-based loyalty program

Red Lobster is just the latest restaurant chain to upgrade its loyalty program.

Noodles & Company recently added new surprise & delight aspects to its loyalty program, Chick-fil-A added geofencing in the hopes of saving its customers time, and Sweetgreen launched its first loyalty program last month.

Many chains have found that the data they collect from their loyalty program members allow them to have more nuanced conversation with those customers and understand their guest base better. Additionally, loyalty program members often spend more money than the average customer and visit their restaurants more frequently.

Contact Bret Thorn at [email protected] 

Read more about:

Red Lobster

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.