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Restaurants uncork Beaujolais specialsRestaurants uncork Beaujolais specials

New vintage debuts Wednesday night

Bret Thorn, Senior Food Editor

November 18, 2010

2 Min Read
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Bret Thorn

This year’s Beaujolais Nouveau will be unleashed on the world Wednesday evening at midnight, and restaurants across the country are making use of the promotional event to throw special dinners.

Beaujolais Nouveau is the marketing name for vin de l’année, or annual wine, which has traditionally been made in the Beaujolais region to celebrate the grape harvest, according to the company Les Vins Georges Duboeuf. It’s an inexpensive, low-tannin wine meant to be drunk quickly and easily.

Starting in the 1950s, area wine producers saw the marketing opportunity for their legally mandated release date — which used to be Nov. 15 but was changed to the third Thursday in November to allow for weekend-long celebrations — and turned it into an event. By the 1980s, midnight cork-poppings were being celebrated across the globe.

Now, according to Duboeuf, about one third of the region’s entire grape crop is made into Beaujolais Nouveaux and more than 35 million bottles of it are expected to be drunk over the next few months.

Although some restaurants, such as Vertigo Sky Lounge at the Dana Hotel in Chicago, will start their celebrations Wednesday with an after-midnight uncorking ceremony, most are holding off until the next day.

Bistrot La Minette in Philadelphia is celebrating Thursday with a $50 four-course menu featuring Beaujolais Nouveau, paired with red wine poached eggs, for the first course, followed by two more conventional Beaujolais wines to pair with pan-roasted cod followed by boeuf bourguignon. Dessert will be a red wine-glazed apple tarte.

Maximilien restaurant in Seattle is offering a $35 three-course menu with such options as winter squash bisque, beef cheek bourguignon and, for dessert, tarte tatin. A Beaujolais Nouveau wine sampler will be offered as well.

BLT Steak’s Charlotte, N.C., location is offering a special Beaujolais Nouveau-friendly menu through Nov. 23, with items such as Prince Edward Island mussels with tomatoes and garlic, and thyme-basted venison with Brussels sprout leaves, beets and dried cherry marmalade.

Georges Duboeuf said the 2010 vintage is almost as good as last year’s, which he called “the vintage of my lifetime.”

Many wine critics praised last year’s vintage of Beaujolais overall.

In his harvest report for this year, Duboeuf called the 2010 wine the best of the “0’s,” which is to say the best of the years ending in “0,” including 2000. Light rains in September resulted in plump, juicy Gamay grapes with a sweet cherry taste, he said.

The bottles retail for about $10.

Contact Bret Thorn at [email protected].

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
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