Ruby Tuesday admits stunt as new look debutsRuby Tuesday admits stunt as new look debuts

MARYVILLE Tenn. This should come as no surprise, but that restaurant that Ruby Tuesday blew up live on its website Tuesday was a fake.

The chain had promised to destroy its last old-style restaurant to promote its new look, and it invited consumers to watch the demolition on its website.

Instead of destroying a Ruby Tuesday restaurant, the engineers made a mistake and blew up “Cheeky’s Bar & Grill,” supposedly the competition but actually a scale model in a Hollywood studio.

Click here to see the video. 

“We were joshing you a little, and we hope you’ll forgive us,” Ruby Tuesday said in a statement.

The 900-plus-unit chain used the stunt as a viral campaign to draw attention to the changes it has made in the menu and restaurant design. A new marketing campaign titled “It’s a brand new Tuesday” is promoting Ruby Tuesday’s reimaging.