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SLIDE SHOW: A look at Outback's new designSLIDE SHOW: A look at Outback's new design

Ron Ruggless, Senior Editor

September 21, 2009

1 Min Read
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Ron Ruggless

SARASOTA Fla. OSI Restaurant Partners has opened Outback Steakhouse units here and in Virginia Beach, Va., that tone down the Aussie theme of the past 21 years and offer a quieter hint of the Land Down Under.

OSI, parent to the 970-unit Outback, has gotten rid of the boomerangs and Foster’s beer signs in favor of paintings of the Sydney Opera House at the 6,317-square-foot Sarasota store.

Click here for a slide show of Outback's new look.

“I would say this is an evolution,” said Richard Renninger, executive vice president and chief development officer for OSI, which is based in Tampa, Fla.

However, the company doesn’t consider the Sarasota to be a prototype. “We expect to continually adapt design elements to exceed the current expectations as well as support customer preference and service needs,” Renninger said.

The 238-seat unit, which has another 24 seats available on the patio, is about the same size as previous Outback units.

The company said the Sarasota Outback, which originally opened in January 1989, was demolished and rebuilt with the “fresh, new look.”

The restaurant donated all the old kitchen equipment and auctioned off memorabilia, booths and chairs, raising $18,000 for Pine View School and Ashton Elementary School.

In a statement, OSI added: “Outback Steakhouse continually updates, renovates and remodels and, in some circumstances, rebuilds its restaurants.”

In 2009, the Outback division renovated about 20 units, opened one new restaurant and rebuilt two others.

OSI reported last month that same-store sales at Outback dropped 10.4 percent in the second quarter ended June 30.

Contact Ron Ruggless at [email protected].

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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